The search function in PrestaShop can be further configured so that search categories involved in the search can have a "weight" applied. This allows this area of text for a product to have a stressed importance. For example, if you want to have the product name have more weight than the product description, you can apply a higher numerical value to that category. This affects the search so that even if the text for the product name is found less times than would typically be in a description, it would still be of more relevance to the search because of its given weight. The following article explains how to apply weight for searches in PrestaShop 1.5. If you are looking for more information concerning configuring the Search options for PrestaShop, please go to Configuring Search for PrestaShop 1.5.
Using weight in a search is basically applying bias to the search, meaning that when a query is done, the search results will lean toward the text to which weight had been applied. The results can be refined in this manner so that your product reference will have more relevance to the query as you have stressed it. This is a difficult thing to visualize, but in understanding the way the search is operating, you can help your customers find the products most relevant to their needs.
For more information on Search Aliases, Indexation, and Configuration, please see 230: Understanding How to Configure the PrestaShop Search.
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